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Agentic Commerce (3/3): Market to People, Sell to Software

Agentic Commerce (3/3): Market to People, Sell to Software

How brands compete when the buyer is software: the four-quadrant playbook for selling to agents across retail categories.

Steve Sarracino
Torben Wiesbach
Scott Watson
Steve Sarracino, +2
Agentic CommerceAgentic Commerce
Agentic Commerce (2/3): Who Gets To Transact

Agentic Commerce (2/3): Who Gets To Transact

Inside the enablement layer: access, identity, settlement, and the liability question that decides who gets to transact.

Steve Sarracino
Torben Wiesbach
Scott Watson
Steve Sarracino, +2
Activant's Greene Street Observer No.19

Activant's Greene Street Observer No.19

2025 in Review

Activant's Greene Street Observer No.18

Activant's Greene Street Observer No.18

Surviving the Second Derivative: Lessons from the Dot-Com Era

Activant's Greene Street Observer No.17

Activant's Greene Street Observer No.17

Addressing the AI Replacement Cycle and Counting Down to the Genesis Summit

Activant's Greene Street Observer No.16

Activant's Greene Street Observer No.16

A Tale of Two Cities, Data Automation, and More on the Genesis Summit

Greene Street Observer No.15

Greene Street Observer No.15

Aligning with Board Members, More on the Genesis Summit, and New Research

Activant's Greene Street Observer No.14

Activant's Greene Street Observer No.14

Primary forces of slow M&A, and launching the Genesis Summit

Activant's Greene Street Observer No.13

Activant's Greene Street Observer No.13

On the importance of focus, and Activant's upcoming Women in Tech event

Activant's Greene Street Observer No. 12

Activant's Greene Street Observer No. 12

Looking ahead to a brighter decade, and new Activant Research on Industrial Software

Activant's Greene Street Observer No.11

Activant's Greene Street Observer No.11

Applying past lessons to 2024, and fresh research on 3rd Gen FP&A tools

Activant's Greene Street Observer No.10

Activant's Greene Street Observer No.10

Prioritizing face-to-face interactions in a world of technology, and Money 20/20 festivities

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